Privacy Policy

Web Privacy Policy:
Effective: November 6th, 2018

This website is published by:
The CLV Group Ltd, a company existing under the laws of England and Wales
3, The Shades, Rochester, Kent, England ME2 2UD
England Trade Register No. 11488477

CLV Group is a services consultancy group, focused on helping brands focus their time and effort on what matters the most – improving the customer experience. The purpose of this Privacy Policy is to explain how data collected through this website is used. This Privacy Policy only applies to data collected through By using this website, you agree to comply with the general terms and conditions of access and use described in detail below and the laws applicable in the United Kingdom, especially related to online communications.

CLV Group provides information management and marketing services designed to help companies improve their marketing strategies and programs. These services may involve third parties and may utilize cookies, web beacons, or other tracking or retargeting mechanisms. When we provide these services to our clients, we process information according to the terms and conditions of the contract with our clients. Accordingly, CLV Group relies upon the instructions of its clients with respect to the use of marketing information and ultimately our clients advise us as to a consumer’s preferences or opt-in/opt-out choices.

CLV Group may host and/or maintain various third-party data on behalf of our clients. When CLV Group provides data products to our clients we adhere to the terms and conditions defined by third party suppliers of such data.

General Data Protection Regulation (GDPR)

The European Union has promulgated a new privacy and security framework called the General Data Protection Regulation (“GDPR”). It imposes a number of obligations on data controllers and data processors and affords data subjects a number of important rights.

How do we use your personal data?

We may retain and use for our business purposes (including to contact you, provide services to you, provide customer service and to send newsletters) personally identifiable information you provide to us such as your name, email address, company, and phone number. The legal basis for this processing is legitimate interests, namely the proper administration of our website and business, in accordance with Article 6(1)(f) of the GDPR.

How are cookies used on

Cookies are small, unique strings of code stored on your computer that make it easier for you to use our site and help us improve site functionality and security. We may use both session cookies (which expire once you close your browser) and persistent cookies (which stay on your computer until you delete them).

We use our own proprietary cookies, as well as cookies hosted by third party vendors. These cookies include non-personally identifiable information that allows advertisers and content owners to provide a more customized web experience. They may be used to tailor ad content on our site as well as on sites you may visit in the future. They may collect data such as your browser type, your operating system, Web pages visited, time of visits, content viewed, and other clickstream data.

When you visit our website or open an email you have received from us, we or one of our partners may place or recognize a unique cookie on your browser. These cookies, which do not contain personally identifiable information, enable us to send you ads about our services, customize our services and gather analytics about our web traffic. Additionally, emails we send to you may contain a bit of code known as a “web beacon.” This code helps us understand the time and date that a user has opened an email and when he/she has used a link within the email to visit a website, allowing us to collect analytics about our traffic, customize our services, and send you ads about our services. You can disable our web beacons by turning images “off” in your email client (e.g., Outlook, Outlook Express).

We may also use cookies to automatically collect information about your computer when you visit our sites, and automatically store it in log files. This may include the type of browser software you use, the operating system you are running, the website that referred you, and your Internet Protocol (“IP”) address.

How are third parties involved?

We may use third party service providers for network, security, email, and hosting services. Suppliers and service providers are required by contract to keep confidential the information received on our behalf, and may not use it for any purpose other than to carry out the services they are performing for us.

Disclosure required by law:

Under certain circumstances personal data may be subject to disclosure pursuant to judicial or other government subpoenas, warrants, or orders. Also when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request or to any other third party with your prior consent to do so. If we are ever legally compelled to disclose your personal data to a third party, we will notify you with the contact information we have unless doing so would violate the law or a court order.

Disclosure to Insurance:

We may disclose your personal data to our insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

Your Rights:

In the Your Rights Section, we have summarized the rights that you have under data protection law.

As it relates to personal data collected on this site, your principal rights under data protection law are:

(a) the right to access;
(b) the right to rectification;
(c) the right to erasure;
(d) the right to restrict processing;
(e) the right to object to processing;
(f) the right to complain to a supervisory authority; and
(g) the right to withdraw consent.


You have the right to confirmation as to whether or not we process your personal data and, where we do, access to the personal data, together with certain additional information.


You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.


In some circumstances you have the right to the erasure of your personal data without undue delay. Those circumstances include: the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection law; the processing is for direct marketing purposes; and the personal data have been unlawfully processed. However, there are exclusions of the right to erasure. The general exclusions include where processing is necessary: for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defense of legal claims.

Restrict/Object Processing:

You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.

Supervisory Authority:

If you consider that our processing of your personal data infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your habitual residence, your place of work or the place of the alleged infringement.

Withdrawal Consent:

Simple and Quick Opt-Out: You can opt out of our consumer databases at any time. Simply contact and request to be permanently opted out. If your personal data changes, or if you no longer desire our service, you may correct, update, amend, delete/remove, or deactivate it by making the change on your settings page or by emailing our customer support at

If you wish to subscribe to our newsletter, we will use your name and email address to send the newsletter to you. Out of respect for your privacy, you may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails, you can contact us at

We will retain your information for as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Opt Out (Direct Mail and Telemarketing)

Opting Out of Direct Mail and Telemarketing. Responsible marketing companies respect your choice to not receive direct mail advertising.  CLV Group uses Direct Marketing Association (DMA) resources to suppress the names and addresses of individuals who have notified the DMA that they do not want to receive advertising by mail.

If you would like to opt out of direct mail advertising, send your complete name and address to:

Responsible marketing companies respect your choice to not receive telemarketing calls. CLV Group uses DMA resources to suppress the phone numbers of individuals who have notified the DMA that they do not want to receive telemarketing calls.

If you would like to opt out of telemarketing calls, send your complete name, address and telephone number to:

Changes to this policy:

This Privacy Policy was last updated on November 6th, 2018. We will provide notice for 30 days whenever this Privacy Policy is changed in a material way. We encourage you to periodically review this page for the latest information on our privacy practices.

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