In this 50-minute episode, Neil Joyce and guests dive into CLV’s latest Guidebook, Hearts Minds Wallets, exploring the pressing question: Why the U.S. and Why Now?

How can you grow without fans, audiences and customers? You can’t!

What financial opportunities do European football clubs and their partners have in the U.S.?

What has held clubs back so far? And what strategies are needed to capture the hearts, minds and wallets of the 83 million U.S. football fans?

From WWE and Manchester City to Spotify and FC Barcelona – this episode highlights the innovative brand collaborations that clubs and brands should consider to unlock fan connections and tap into the U.S.

CLV’s data provides the know-how and the go-do’s for clubs and brands alike to help crack the code on the U.S. market and unlock the projected $1.1 billion revenue opportunity by 2026.

Watch the episode now or download the guidebook on www.clvfandom.com